AMM Forum Will Explore Future of Digital Health

Nov. 8, 2011 — The Association of Medical Media (AMM), a Coalition for Healthcare Communication member organization dedicated to educating and promoting the value of medical publishing and communications, will be holding a meeting next week for AMM members and media agency professionals to discuss the current and future state of digital health communications.

The Nov. 17 meeting, which will be held in New York City, will be moderated by Mark Bard of the Digital Health Coalition. Bard is the co-founder and former CEO of Manhattan Research. Together with his Manhattan Research co-founder Joe Farris, he established the Digital Health Coalition to engage regulatory agencies and the news media in the dialogue about regulation of drug and device companies’ digital marketing efforts. 

“The industry, not the FDA, must set the standards and best practices for medical information on the Internet. This project by the Digital Health Coalition promises to advance and improve the medical information available on the Internet,” according to John Kamp, Executive Director of the Coalition for Healthcare Communication. Kamp is a member of the Senior Advisory Board of the Digital Health Coalition and is participating in the development of its programs and projects. 

The session, entitled “Insights, Opportunities and Trends from the Future of Digital Health,” will provide an update on efforts underway by the Digital Health Coalition. The session will cover trends in social media adoption and regulation, as well as mobile health. Advertising agency personnel are welcome to attend at no charge. 

For more information about the meeting and to register, go to: http://www.ammonline.org/november-2011-event