NEW YORK - (BUSINESS WIRE) - According to Prevention Magazine's 13th annual national survey Consumer Reaction to DTC Advertising of Prescription Drugs, consumers are paying attention to the FDA regulated "fair balance" mandate between risk and benefit information on all DTC ads; the majority believe pharmaceutical advertising in magazines and television is presented "both fair and balanced." Conducted by Prevention, Men's Health and Women's Health magazines, published by Rodale Inc., with technical assistance from the U.S. Food and Drug Administration's Division of Drug Marketing, Advertising, and Communication (FDA-DDMAC), the survey is one of the primary consumer studies informing the FDA's stance on DTC issues.
For five consecutive years in a row, consumers reported consistent balance of awareness and attention paid to both risks and benefits in TV and magazine ads.
For five consecutive years in a row, consumers reported consistent balance of awareness and attention paid to both risks and benefits in TV and magazine ads.




