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COALITION MEMBER ORGANIZATIONS
American Advertising Federation (AAF)
The AAF is the unifying voice for advertising and the advocate of the rights of advertisers. The AAF educates policymakers, the news media, and the general public on the value that advertising brings to the well-being of the nation. It develops the nation's present and future leaders. With headquarters in Washington, DC, and a Western region office in San Francisco, the AAF accomplishes these goals through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, 115 corporate members, 207 local advertising associations, and 248 college chapters.
American Association of Advertising Agencies (AAAA)
The 4A's is the trade association of the advertising agency business, whose over 1300 member advertising agency offices across the country produce 80% of the national advertising and substantial amounts of local and regional advertising. Over 40 4A's member agencies have major specialty interests in healthcare communication, including continuing medical education, marketing research, public relations and medical journal and direct-to-consumer advertising.
American Business Media (ABM)
Established in 1906, American Business Media is the industry association for business-to-business information providers, including producers of magazines, CD-ROMS, Web sites, trade shows and other ancillary products that build upon the printed product. Its mission is to enhance knowledge and best practices of leading publishers and quality information providers for business, professional and specialized consumer markets worldwide. American Business Media is committed to
- Fostering the highest ethical standards
- Enhancing the image and value of our industry
- Being the authority on evolving communications and business trends
- Serving as a powerful advocate for its members
- Growing members' businesses
American Medical Publishers Association (AMPA)
The AMPA, founded in 1960, is a collective of health care publishers and related businesses. AMPA provides a medium for the exchange of information among its members, hosts continuing education seminars, communicates with government and societal committees on a variety of issues facing the industry, publishes a relevant newsletter, and maintains relationships with societies and organizations. AMPA runs an annual two-day seminar attended by high level decision makers and featuring sessions led by experts from within and outside the organization. AMPA has three levels of membership, Regular, Sustaining, and Individual.
Association of Medical Media (AMM)
Now in its 34th year, AMM is a non-profit organization of over 30 organizations representing approximately 200 publications. The membership is comprised of: medical publishing firms, content providers and associated companies in the medical communications field. AMM member publications—in print and online—provide a continuous communications link which:
- Keeps physicians informed about all aspects of medicine and practice management, cultural, financial, and recreational information
- Provides marketers with the most cost-effective and flexible promotional vehicle
AMM members share a commitment to editorial integrity, professional sales standards, and the promotional value of medical advertising—in print and online.
Association of National Advertisers (ANA)
The Association of National Advertisers is the industry's premier trade association dedicated exclusively to marketing and brand building. Representing more than 300 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising, the Association’s members market products and services to consumers and businesses. ANA serves the needs of its members by providing marketing and advertising industry leadership in traditional and e-marketing, legislative leadership, information resources, professional development and industry-wide networking.
Healthcare Businesswomen's Association (HBA)
The HBA is a not-for-profit organization of more than 1,000 pharmaceutical and healthcare industry professionals dedicated to helping women develop, advance, and succeed in their careers. The HBA promotes women's career advancement by conducting research in career issues, recognizing outstanding women in the industry, developing strategies for improving the representation of women in executive positions and providing programs on industry-related topics, career development and work/life balance issues.
Healthcare Marketing & Communications Council (HMCC)
Founded in 1934, the HMCC is committed to enhancing the professional development of its members by providing continuing education and career development opportunities. The Council also works to provide a better understanding of the role of marketing, education and communications in healthcare. Continuing education is the cornerstone of its programs, and the HMC Council continues to tailor programs to meet the needs of its over 1300 members.
Medical Marketing Association (MMA)
A nonprofit, voluntary membership organization providing a stimulating forum for the professional development of marketers of medical products and services. The MMA National Conference is where the Annual In-Awe Award Ceremony is held, recognizing the best in medical marketing communications. MMA also conducts the UCLA Medical Marketing Program and the Kellogg Executive Education Program.
Midwest Healthcare Marketing Association (MHMA)
An association of over 400 members from more than 100 companies including advertisers, publishers' representatives, and marketing and communications specialists working in healthcare, the MHMA exists to enhance the professional value of healthcare marketers and to increase their opportunities for success within the healthcare industry.
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