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Kamp Commentary: Pricing Issues Take Center Stage in D.C.

May 23, 2017 — By Coalition for Healthcare Communication Executive Director John Kamp Participants at last week’s Coalition for Healthcare ... read more

Califf Calls for Off-label Promotion Code of Ethics

May 18, 2017 – At this week’s information-packed Coalition for Healthcare Communication’s Rising Leaders Conference, keynote speaker and former FDA ... read more

The Marketing Implications of Tax Reform

By John Kamp, Coalition for Healthcare Communication Executive Director May 11, 2017 – Although no one seems to like the ... read more

Gottlieb Vote Headed to Full Senate

May 1, 2017 – Having cleared the Senate Committee on Health, Education, Labor and Pensions (HELP) with a 14-9 vote ... read more

What Medical Marketers Can Expect from President Trump, Republican-led Congress

April 24, 2017 – There is no doubt that the Trump administration is likely to change health policy, but the ... read more

Kamp: Three Ways Congress Could Suppress DTC or All Medical Marketing

Coalition Commentary by Executive Director John Kamp April 17, 2017 — Agencies, media and clients all need to watch closely ... read more

States Make Moves to Ease, Restrict Medical Communications

March 31, 2017 – With Congress in a seemingly permanent state of gridlock, individual states are taking actions that may ... read more

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OPDP Plans Just One Guidance Document for 2017

Feb. 20, 2017 – Although the FDA announced last August that it would issue four advertising-related guidance documents by the end of 2016, the Office of Prescription Drug Promotion (OPDP) fell short of that goal and apparently will set a very low bar for 2017: It plans to issue only one guidance document in 2017.

According to the Center for Drug Evaluation and Research (CDER) Guidance Agenda for 2017 issued Feb. 17, CDER has committed to issuing a guidance document entitled “Drug and Device Manufacturer Communications with Payors, Formulary Committees and Similar Entities.” The agency announced a draft guidance on this topic on Jan. 19, so it appears OPDP would plan to issue a final guidance on this matter at some point after the comment period on the draft document ends April 19.

This recent announcement leaves in limbo the much-awaited guidance document on off-label/unapproved uses, which industry has been promised for years. The agency held a two-day forum on this issue last November and recently extended the comment period on the topic until April 10; however, without that topic appearing on the guidance agenda for 2017, it remains to be seen whether the agency will act on this topic any time soon.

The Trump administration’s call for regulatory agencies to delete two regulations for every new regulation (which may include guidance documents) could be affecting the agency’s projected plans for 2017 guidance documents. That said, efforts to answer industry’s requests for more guidance on off-label use surely have stalled beyond reasonable expectations.

However, Coalition for Healthcare Communication Executive Director John Kamp noted that “It’s important to not take this report too seriously. New leadership is coming to FDA. The Trump crew will have its own agenda that will likely take hold quickly.”