Month: November 2015

2015 > November

AMA Calls for DTC Advertising Ban

Nov. 17, 2015 — The American Medical Association (AMA) announced today that it would support an advertising ban on direct-to-consumer (DTC) advertising in an effort to make prescription drugs more affordable and address member concerns regarding “the negative impact of commercially-driven promotions and the role that marketing costs play in fueling escalating drug prices.” The […]

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Rocky Political Road Ahead for Pharma Industry

Nov. 16, 2015 – From tax inversions to the proposal to reduce ad tax deductions for marketing to being named an “enemy” by Hillary Clinton, it is clear that as the march toward the 2016 presidential election continues, the potential changes ahead for pharmaceutical companies could be substantial, according to two industry experts speaking at […]

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