Oct. 10, 2012 – Coalition for Healthcare Communication Executive Director was quoted in an article in Beyond the Pill that discusses the Pharmaceutical Care Management Association’s recent

proposal to ban the

DTC tax deduction “as one step in a plan that ‘leverages’ pharmacy benefit management tools as a way to save more than $100 billion in Rx drug costs over 10 years.”

“Marketing costs, like heat, lights, water and employee costs, are part of the ordinary and necessary cost of any business,” including those who dispense drugs as well as those who innovate and make them, according to Kamp. “PCMA should look elsewhere for savings to avoid the fiscal cliff, lest they take their members and us over a different cliff at least as dangerous as the one they seek to avoid.”

Read more at: http://beyondthepill.medivo.com/2012/10/pbm-group-proposes-again-ban-on-dtc-tax-deduction/