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FDA announcement
The FDA launched a new program Tuesday to educate healthcare providers about their role in ensuring that prescription drug advertising and promotion is truthful and not misleading. And the agency gave the outreach effort an apt name: The Bad Ad Program.
Key points
Reuters news coverage
From Policy and Medicine:
Taking advantage of the new transparency and disclosure guidelines of several companies (Eli Lilly, Pfizer, GlaxoSmithKline, Cephalon and Merck), 2 recent articles discussed payments to doctors for their work with industry. Starting September 30, 2013, all payments made to physicians and teaching hospitals from U.S. manufacturers of drugs, biologics, medical devices and supplies will be posted on a public, searchable, online database for the Department of Health and Human Services (HHS).
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