March 2010 Archives

The Coalition and Med Ad News are collaborating on a series of podcasts by John Kamp, Coalition Executive Director, on topics vital to the healthcare communication industry.  The fourth podcast, "Approach with Caution" is now available for download. In this segment Mr. Kamp talks about social media why legal departments will continue to voice strong resistance to going too far, while he also acknowledges the great opportunity social media hold in improving the industry relationship and reputation with consumers.
All four podcasts can be downloaded here: http://downloads.pharmalive.com/

In his "Policy and Medicine" blog, Tom Sullivan cites a recent article on industry support of CME  in Clinical Pharmacology & Therapeutics and elaborates on its argument that "..."some of health care's greatest contributions have originated from industry-sponsored science," and says that to eliminate them now would be detrimental to patients.
Read Sullivan's blog here.   We encourage and welcome your comments.

View details here.