July 2009 Archives

Coalition tells Senate committee that real patient interests trump potential "Conflicts of Interest" as nation expands access to care. Read the Coalition's letter: Kohl_Ltr_July09.pdf 

View related press release: Release28July09.pdf

Representatives John Fleming and Frank Pallone set Erin Burnett of DNBC straight re: the value of DTC and why removing its tax deductibility is not a good idea. View article in DTC Perspectives.

Washington lobbyists working with the Advertising Coalition breathed a bit easier Friday when learning that the ad tax provision was not likely to be in the House revenue options for funding Health Care Reform. But watch the news carefully.

 

The Advertising Coalition and the AAAA D.C. office report that elimination of the tax deduction for marketing costs for drug and related businesses is still among the revenue options to pay for health care reform (HCR).

The Coalition has developed an aggressive plan to address the FDA's recent "draft guidance" for including risk information in advertising and other marketing materials.

Coalition Amici Brief submitted to appeals court, defending marketing use of prescription data and asserting First Amendment rights. View the Coalition Brief: Coalition_Brief_Prescriber_Data_July09.pdf

The 4A's, along with other members of The Advertising Coalition, is aggressively opposing all efforts to restrict the deductibility of prescription drug advertisements. The deductibility proposal, which has been discussed in Congress and at The White House, is part of a new revenue package being considered as part of a new healthcare reform.

The Advertising Coalition, of which 4A's is a founding member, is coordinating the industry's efforts to defeat any changes to the deductibility rules. The broad coalition is comprised of marketers, clients and media outlets.

Download the Letter Sent By The Advertising Coalition to President Obama